Browser game · 16-bit side-scroller
BeBikes E-Bike Challenge Eco-Rider
Electric mobility in 16-bit: a phone game played from a QR code at the fair stand, with a daily leaderboard and a helmet to win.
- Client
- BeBikes
- Year
- 2026
- Location
- Trade fair, Italy
- Role
- Game design, art direction, development
A side-scrolling e-bike game built for the BeBikes stand at a trade fair: visitors scan a QR code, play on their phone, and chase the top of the day’s leaderboard. Seven zones, from the grey city to the sea front and on to Bologna — three bikes, one battery to manage.
Brief
Make the stand the place to be
A fair audience with a minute to spare and a phone in hand. The game had to load instantly, read at a glance and give a reason to come back.
Mechanic
Battery as the whole game
Jump cars and low smog, duck under high smog, collect leaves and bolts. Turbo wins the climbs but drains the battery — every run is a small energy budget.
System
Daily leaderboard, real prizes
Registration after each run, a daily ranking that resets at midnight and prize windows tied to the fair’s opening hours.
Art direction
Sharp riders, pixel world
Each bike — mini, city and the yellow fat-tyre monster — has its own rider, stats and lighting rig for the night sections.
The world is 16-bit; the riders deliberately are not. I built a fully pixelated version to match the backgrounds, and it lost what the game is about: on a phone screen the rider flattened into the city, and the bikes — the actual BeBikes products — stopped being recognisable. So the riders stay high-resolution on top of a pixel world: the product reads instantly, the character pops off the background, and the retro city stays a setting rather than the subject.
A game by Enrico Poli & Valerio Frattini. Code and pixel art with Pedro.
Open channel
Let’s make something playable.
Art direction, world building, narrative and interactive prototypes. Remote from Italy, or on site.
epoli.uk@gmail.com